ActiveTrader Redesign
Complete end-to-end redesign of Gemini’s advanced trading platform
ActiveTrader is Gemini’s advanced trading platform, providing users the tools to place spot, derivatives and margin trades.
Timeline
2025
Platforms
Web and Mobile
Team Structure
I was the sole designer and I worked with a Product Manager. Once the direction was set, I worked with the design systems designer to get new components added to the library
Before
Problems
No design system integration → Not scalable
There was no mobile app counterpart
Users had to leave the trading page to view pertinent info
Chart section was too large and lacking features
Users could not monitor multiple markets at once
Competitive Research
Customer Feedback
How might we improve usability, efficiency and scalability while maintaining the high level of functionality of ActiveTrader?
Discovery and Process
Pre-existing backend framework, Single Market Wireframe and Dual Markets Wireframe
The Solution
A system-conscious, composable solution that scales across light and dark themes
Slide-out customization panel
There when you need it. Hidden when you don’t
Some of the details
Expanding hidden modules
Data display
Anatomy of a panel / Purple area=fixed in place
Customization: Drag and drop modules
To view the full case study, please get in touch at claire.b.ahearn@gmail.com