The
Derivatives Leaderboard

The Gemini Leaderboard was a series of trading competitions where users compete for the top spot in the rankings and win daily and monthly GUSD prizes.

Timeline

2024

Platforms

Web and Mobile

Team Structure

I was the sole designer and I worked with a Product Manager.

The users
we’re targeting...

—

are competitive

like to show off their earnings

—

—

still value their anonymity

Challenge

How might we incentivize users to increase their derivatives trading volume?

Starting Point

The Solution

To view the full case study, please get in touch at claire.b.ahearn@gmail.com