The Gemini Leaderboard
The Gemini Leaderboard hosts a series of trading competitions where users compete for the top spot in the rankings to win daily and monthly prizes.
Timeline
2024
Platforms
Web and Mobile
Team Structure
I was the sole designer and I worked with a Product Manager.
The users we’re targeting...
— are competitive
— like to show off their earnings
— value their anonymity
How might we incentivize users to increase their trading volume?
Before
The leaderboard only showed user’s own standings across different accounts but did not show how they ranked against other users
“How much more do I need to trade to move up in the ranks?”
The Solution
To view the full case study, please get in touch at claire.b.ahearn@gmail.com