Nifty Gateway
NFT Marketplace
Nifty Gateway is an online marketplace for buying, selling and collecting digital art, particularly NFTs (non-fungible tokens). Publishers act as online galleries curating artists' work into limited-time release drops.
Discoverability of artists and drops was low causing decreased interest from publishers to host drops on the platform.
The objective was to give the web and mobile experience a UX and visual revamp to improve the browsing experience to better facilitate exploration and engagement.
Before
Discovery
How might we improve the marketplace experience so that it facilitates exploration, encourages engagement and keeps users returning?
After
To view the full case study, please get in touch at claire.b.ahearn@gmail.com